The secret Advantage subscription benefit you likely don’t know (but should!)
By Nyssa Lieder, Director of Consumer Marketing
Backlinks. Page rank. Domain authority. Whether these inbound marketing concepts are foreign or familiar to you, it doesn’t matter.
What you do need to know is that it’s a lot easier to rank in Google search for keywords on a website that’s more authoritative than your own. And that’s great news for Advantage subscribers.
Why? Because TrustedChoice.com’s strong domain authority gets passed on to your Advantage profile. More authority means higher key word ranking ability.
Passing our domain authority to you
Here’s how it works: When someone is searching for an insurance solution, Google crawls your Advantage Profile’s About Us statement. If you have the right keyword combination, your Advantage Profile could show up on page one of Google because TrustedChoice.com’s strong domain authority gets passed to you, upping your search ranking advantage.
Let’s take a small step back for a little background on domain authority: the higher a website’s domain authority score, the easier it is to rank in search results for specific words. Domain authority scores rank from 0 to 100, and the higher the score, the easier it is to appear on page 1 of Google search results.
Our SEO page ranking strategy has earned TrustedChoice.com an impressive Google domain authority score of 71. Since your profile is on TrustedChoice.com, our ranking gets passed to your profile, too! That means ranking for your specialty is more powerful than ever. BTW: If you’re curious about your agency website’s score, find out at SEO Moz.
Optimizing key words in your online profile
So how do you take our principles of ranking a page and use it on your Advantage profile to rank for any local insurance term that you want? It’s simple: make sure your Advantage Profile’s About Us statement includes the unique keywords someone will use to search for you.
For example, if you specialize in writing church policies in Minneapolis, make sure your About Us profile includes strategic key words. For example, a sentence in your profile might read, “We’re a full-service independent insurance agency in Minneapolis, specializing in providing the best insurance coverage for churches.”
If you have an insurance niche, your Advantage Profile is one of the easiest places for you to boost your online search ranking with key search terms. Even if your Advantage profile ranks higher in search results over your agency website, great—exposure is what you are after!
To update your agency profile’s About Us statement to include key words you’d like to rank for, log in to your Advantage account, click Agency Profile tab > Basic Info > Scroll down to About Us Statement and insert your refreshed key-word rich text.
Take a deeper dive into page ranking and key words
I’ve just scratched the surface on the topic of key words. To learn more about how you can also use the principles of page ranking for specific key words for your agency website, I share more SEO knowledge in this recent Agency Nation podcast, “The Secret to Rank Insurance Keywords on Google every time.”
See you next time!