The Advantage Profile Referral Platform

Where today’s insurance relationships begin


16k connections each month

Think of Advantage as your agency’s second digital door. Our platform creates 16,000-plus connections a month, giving you more opportunities to get in front of local insurance buyers you didn’t even know were looking.

Real-time, one-to-one referrals

Connect with real buyers, not stale leads with the only digital solution that delivers real-time, one-to-one referrals to you. Unlike lead lists, real people with real insurance needs connect directly with a local agent at the right digital moment.

Referrals based on appetite

Writing the right business is easy with our Our Appetite EngineTM, which filters digital referrals based on the types of business your agency wants to write, down to the six-digit NAICS code. The added bonus? Our solution helps new producers learn the business while writing the business.

Delivering digital handshakes

Having an Advantage subscription is like adding a second digital door to your agency, connecting real online prospects to the right agent at the right digital moment. Our top-ranking insurance consumer content attracts nearly a half million visitors each month—giving agents more opportunities to get in front of digital insurance shoppers that they didn’t even know were looking.

Get The Right Advantage Subscription

Go beyond a basic online agency directory listing, included in your Big “I” membership benefits, with an Advantage subscription. Upgrading to Advantage gives you powerful features that do the online marketing for you.

Premium agency profile promotes your brand to online insurance consumers

Configurable Appetite Engine™ to attract the classes of business you want to write

Google-indexed profile for powerful SEO boost

Real-time inbound referrals for the business being targeted

Inbound referral calls recorded  for use by staff for training

New! Consumer reviews & client testimonials

New!  Social proof with easy social sharing buttons

New!  Personalized URLs - Customize your profile's web address to match your agency brand

New!  Market Finder - Our constantly updated carrier appetite engine makes market placement easy

New!  Claim It! Get real-time notifications of additional  opportunities that fit your appetite, then claim & buy







30-mile radius



personal lines  $99/moNTH

commercial lines  $149/moNTH

bundle  $198/moNTH

60-mile radius

Statewide or multi-state territory



starting at $298/moNTH

Statewide or multi-state

Statewide or multi-state territory

Frequently asked questions

How do I get a free Member Basic profile?

As an IIABA member, you already have a profile on But did you know that 70% of all our visitors choose agents with an Advantage profile? Maximize your referral opportunities by calling 855.372.0075 to upgrade your profile today!

Why should I upgrade to an Advantage subscription?

A basic profile is just that. Upgrading to Advantage gives you the ability to filter referrals based on the business you like to write, premium listing placement in search results and offers more profile customization, including staff photos and expanded agency bio. And that’s just a few of the benefits. Call our friendly sales team at 855.372.0075 to continue the conversation. No pressure, just information. We promise.

How do I upgrade to an Advantage subscription?

Starting a subscription is fast and easy. Call our sales team at 855.372.0075. They can answer any questions you have and get you going — fast.

How will I know when I get a referral and what information is included?

When a person completes an online request form for your agency, we send you an automated email alert. We include all the information provided, typically the person’s name and phone number and/or email. All that’s left to do is make the connection!

Does an Advantage profile require a contract?

No, we like to keep things simple. No contract means no hassles in changing or cancelling your Advantage subscription. Simply give our client success team 30-day’s notice to make changes and they’ll take care of the rest.

Boyd McGehee

Talladega Insurance Co.

As a busy agency owner, the recorded referral phone calls from are an invaluable tool for coaching new producers and CSRs.

Jeff Boies

Insurance Mart Inc.

If you are evaluating’s Advantage profile, the answer is clear — yes.

Jennifer Anglesey

Angelsey Insurance Agency LLC

Unlike other internet lead services I’ve tried, and I know you’ve tried them too, the quality of the referrals that come through are exceptional.

Ray Gallant

Gallant Insurance Agency, Inc.

With, SEO advertising and our agency website, we have a very nice flow of business online.

Patrick Martin

Martin Insurance Group

Within minutes of filling out my Advantage profile, I had my first referral contact me. After just two months, I’ve started 13 relationships and two have become clients.

Ready to meet real people with real insurance needs?