3 easy profile tips to help you shine online
When a consumer finds your Trusted Choice profile online, you want them to contact you, right? Below are three easy things you can do to ensure your agency shines online.
1. Review your About Us statement
The first thing online consumers see in your Trusted Choice agency profile is your About Us statement. To stand in their shoes, take a minute to view your profile online. Read your positioning statement out loud and then ask yourself, “Is it engaging? Does it feature what makes our agency unique? Is it personal and inviting? If I were shopping for insurance, would I call our agency?” If you didn’t pass the engagement test, it’s time for a messaging refresh.
Pro tip: Stuffy, formal copy is dull. Our click-through data shows that agency profiles with engaging, personalized positioning statements get chosen by consumers more frequently than profiles that don’t. To polish yours, speak directly to the consumer in a friendly, conversational tone. Share what makes your approach unique, what business you specialize in, your core values or mission, how you support the community—sharing interesting details drives authenticity, builds trust and earns clicks.
2. Update your agency logo with a photo
The idiom, “A picture is worth a thousand words,” remains as true today as it did when it was coined nearly 100 years ago. Why? Because the first rule of consumer engagement is that people buy products from brands they can relate to. And a photo is a fast, effective way to create a great first impression.
Pro tip: Swap out your profile logo with a square image that features a single person or a close-up of a few team members in your profile’s logo position. Images of people featured in the logo position of your profile are more appealing to consumers than an image of your logo, your building or large group of staff. Now that you know, all that’s left do to is get snapping! Invite a few team members to gather for a photo op, feature your employee of the month, or take photos at your next community event.
3. Add client reviews
Sharing positive client feedback on your profile is one of the most effective ways to drive trust and entice online consumers to choose your agency.
Pro tip: If you collect testimonials from your customers, also post them to your profile! Not only do they help you sell your services, all content on your agency profile helps boost your SEO and Google ranking.
As always, the Client Success team is here to help you excel. If you have a profile how-to question, let us know in the comments below or reach us anytime at support@trustedchoice.com!