Carrier Digital Marketing Program

Promote your brand and the agency experience’s Advantage digital marketing program is the largest IA-to-consumer marketing platform built exclusively for the independent agent channel, driving carrier-agency brand visibility and digital prospect success.


IAs nationwide have access to solutions



Consumers visited in 2016


Prospect referrals are matched to carrier-agents each month

The Advantage Profile program for carriers

The Advantage profile’s Appetite EngineTM matches online insurance buyers with your carrier’s business appetite and refers them to your preferred agents. 24/7 digital marketing that’s simple and supports the whole channel, just the way you want it.

Create brand impressions where insurance buyers live’s insurance content attracts 450,000-plus consumers each month. Our digital program for carriers gets your brand exactly where consumers are looking, staking your claim in the digital insurance carrier marketing space.

Direct prospects to your preferred agencies

When insurance buyers view your Carrier Profile on, you control your online story. And when they make the decision to reach out, you can direct prospects to your top agents.

Strengthen your agency program experience

Adding value for preferred agents is easy when you send referrals to your agency distribution channel, developing and deepening relationship with you and your underwriters. Plus, choosing the market segments you prefer educates agents on the classes of business you want to write.