Progressive increases commitment to provide Big “I” member agents access to marketing resources, programs and other materials designed to drive new business growth
MINNEAPOLIS, MINN., April 11, 2018—TrustedChoice.com, an insurtech company that develops digital solutions for the independent insurance channel, today announced Progressive Insurance has increased its commitment to provide Independent Insurance Agents & Brokers of America (Big “I”) members access to marketing resources, programs and other materials designed to drive new business growth.
As the fourth largest auto insurer in the country, Progressive provides insurance shoppers access to a national network of more than 35,000 independent insurance agents and brokers who can tailor solutions to their needs and work on their behalf. Progressive’s newest commitment will enable Big “I” members that have an agency relationship with Progressive to better connect with consumers by providing greater access to TrustedChoice.com’s programs and resources and enhanced visibility to the website’s more than 450,000 monthly insurance shoppers.
“Since selling our first auto policy through independent agents more than 80 years ago, we’ve become the #1 private passenger and commercial auto carrier for independent agents, measured by written premium, by investing in the technologies and tools that are critical for agent success,” said Karen Bailo, Progressive general manager of agency distribution. “We’re excited to expand our participation in TrustedChoice.com through additional co-op and platform sponsorship as part of a broader investment in our agency business at a time of deepening partnership with and unprecedented growth through independent agents.”
As insurers look for unique ways to foster and deepen relationships with agents and consumers, TrustedChoice.com solutions offer them visibility with both. “From agency programs that drive revenue to welcoming President and CEO Tricia Griffith as a dynamic panelist at Agency Nation’s upcoming Elevate unconference, Progressive continues to drive agent innovation. As our collaboration with Progressive continues to evolve, we’re excited about all the avenues we’re building to support the success of their agents,” said Ryan Hanley, TrustedChoice.com chief marketing officer.
Commenting on Progressive’s new commitment, TrustedChoice.com Chief Executive Officer Chip Bacciocco adds, “While we are a relatively new kid on the insurtech block and Progressive’s track record of supporting Big “I” agents is long-established, our commitment to championing the independent insurance channel is shared. We couldn’t be more pleased to see Progressive expand their agency program from funding agent participation on TrustedChoice.com to broader platform sponsorship to drive additional commercial and personal lines referral traffic, positioning agents to compete in a rapidly evolving marketplace.”
The Progressive Group of Insurance Companies makes it easy to understand, buy and use auto insurance. Progressive offers choices so consumers can reach us whenever, wherever and however it’s most convenient – online at progressive.com, by phone at 1-800-PROGRESSIVE, on a mobile device or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes. Home insurance is underwritten by select carriers, including American Strategic Insurance Corp. and subsidiaries (ASI), our majority owned subsidiaries.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot® and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE:PGR.
TrustedChoice.com builds technology solutions that enable independent insurance agencies and insurance companies to compete in a digital-first marketplace. Insurance content hosted on TrustedChoice.com attracts, educates and matches insurance consumers with participating independent insurance agents and insurance companies to drive relationships and revenue. As the industry’s leading digital referral platform for the independent agent channel, TrustedChoice.com created 10 million monthly brand impressions, attracted nearly 6 million website visits and connected 130,000 new business opportunities to participating independent agencies in 2017.